AGL: $0 Note
With premium solar panels and no upfront installation costs, AGL Solar had a great product at a great price. But Australians were still searching for our competitors first. So we made nothing into something and created the $0 Note - all you need to go solar with AGL.
The campaign of targeted online films, content, display and DM helped double AGL’s web traffic, reduce the cost-per-lead by 77% and push our organic search volume to number one in the category for the first time.