Beyond Blue: Always Available
In the wake of the 2020 mental-health crisis, Beyond Blue needed to make more people aware of their support services. Without any more money to spend. So we created new media channels to reach this audience on an ultra-personal level - without spending an extra cent.
Both big companies and everyday Aussies donated their Voicemail and OOO reply to Beyond Blue over the holiday period. These message spaces allowed us to tell our audience that Beyond Blue is always available, at the exact moment they could not reach their friends.