Thankyou: National Shower for Good Day(s)

We needed to tell Australia that Thankyou body wash commits 100% of profits to ending global poverty - every single day. So, we created National Shower for Good Day and launched it on Tuesday March 12. Then again on March 13. And again on March 14. And again and again and again….

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Shower for Good Day was launched daily with bespoke street posters.

Radio: We wrote individual radio spots for every day of the campaign, announcing that day as National Shower for Good Day.